Web design

A website that gets to the point.

Most sites we’re sent look fine and sell badly. The work is making it obvious what you sell, what it costs, and what to do next — on a phone, in a hurry.

What this is

Design that answers the question.

Every page has one job. Somebody arrived with a question, and the page either answers it or loses them. We build around that and nothing else.

Where sites go wrong

The three things people actually want — what you sell, what it costs, how to reach you — are usually the three things buried furthest down. Prices sit behind a form. Hours live in a photo of a sign. The menu is a PDF that opens sideways on a phone. None of that is a taste problem, and no amount of restyling fixes it.

The other half is speed. A site that takes six seconds to paint on a phone has already lost most of the people who tapped it, whatever it looks like when it finally arrives.

How we build instead

We start with what a customer is trying to do and work backwards to the layout. Prices go in the open. The thing you sell gets put first, with room to do the selling. Anything that exists to look busy comes out.

Then it gets built to load fast on a mid-range phone on a bad connection, because that is the machine most of your customers are holding.

What’s included

Everything it takes to launch.

One fixed price, agreed before anything starts. It covers the whole list below unless we say otherwise in writing.

Design

Every page type drawn and agreed before a line of it gets built, so you are approving the real thing rather than a description of it.

  • Page designs, phone and desktop
  • Writing, or a rewrite of yours
  • Menus, catalogs and product pages

Build

Webflow or WordPress for most clients, custom when a project genuinely needs it. Your account, your domain, your content.

  • Responsive build
  • A content setup your team can edit
  • Forms wired to a real inbox
  • Speed and accessibility pass

Launch

Handover is a real step, not an email with a password in it. You leave able to change a price yourself.

  • Domain, hosting and certificates
  • Search and analytics setup
  • Redirects from the old site
  • A walkthrough of how to edit it

Related work

A menu that answers before you call.

Triple J had sixty items, three delivery apps and a phone that rang all morning with questions the site should have answered.

Triple J Fast Food home page with a red hero, yellow display type and a large burger photograph.

Website · Menu system

Triple J Fast Food

We rebuilt the site around how people actually order: a menu you can scroll with prices in the open, and the three questions people used to phone about moved to the top of every page.

See the project
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