Branding · Packaging · 2025
Love & Latte
A neighborhood coffee shop opening on a street that already had two. Warmth was the whole strategy — but without the kraft paper, the chalkboards, or a handwriting font bought off a website.
What it was up against
Third café on the street, and the two ahead of it had already taken the cozy look. A handwriting font bought off a website would have made it the third of the same. The logo is drawn for this shop and no other, which is the whole difference between looking warm and looking like the pair down the road.
On the shelf
Cups, sleeves, and a heart pattern that fills the space the logo doesn’t. The colors stay cream, off-white and near-black, so whatever’s in the cup — matcha, an oat latte, a cold brew — supplies the color.
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