Branding · Campaign · Social · 2025
The Big Spoon
A soft-serve shop that lives or dies on social. The brief was blunt: make it impossible to scroll past, and keep it readable printed on a cup the size of a fist.
The system
Two colors and one typeface. Black carries the product photos; bright blue does everything that needs to shout. Nothing else gets in, which is what keeps the feed looking like one brand instead of forty separate posts.
Where it goes
The campaign designs are templates. The team can announce a new flavor without opening a design file or waiting on us, and the brand holds while they do it.
Your project is the next one on this page.
We take a small number of projects at a time, so you get our attention. Tell us what you sell and what’s in the way, and we’ll tell you straight away whether we’re the right people for it.
